Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books) |
| | | | Title: | Little Green Book of Getting Your Way: How to Speak, Write, Present, Persuade, Influence, and Sell Your Point of View to Others (Jeffrey Gitomer's Little Books) | | Author: | Jeffrey Gitomer | | Publisher: | FT Press | | Type: | Book / Hardcover | | Publication Date: | 14 April, 2007 | | ISBN / ISBN-13: | 0131576070 / 9780131576070 | | List Price: | $19.99 | | You Save: | $6.40 | | Amazon Price: | $13.59 | |
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The Master Promoter Strikes Again 21 June, 2008 Jeffrey Gitomer sells the idea of believing in yourself. He gives more than 100 presentations a year, motivating people - probably sales forces - to get out there, believe in themselves and get the job done.
And he does the job well. I've never seen one of his presentations, but this is the second of his books that I've purchased and, frankly, I like them.
Gitomer doesn't pretend to be an intellectual or to be original. What he does do is repackage the basic ideas that have been around for years - and he does it with gusto and style.
If you've never been in sales, then you don't know just how brutal modern commercial life can be. Imagine being in a job where most people are simply going to say no to you, to reject you and sometimes not politely at all. Sales is not a calling that most people could survive in.
And that's why Gitomer is such a welcome voice. That's why his outrageously upbeat style is refreshing. Gitomer is like those kids who come out before a college game and try to rouse the audience. He's far more than a cheerleader: he wants to incite passion in his audience and, just maybe, help them learn a thing or two.
In this little book, he tackles the art of persuasion, which is of course, the essence of sales and marketing. His points are sometimes blindingly apparent, but are overlooked by many, if not most, people. For example, Gitomer tells us "It's not just a presentation. It's a performance." You bet. But so many people just drone on and on boring their audience, not persuading them.
Gitomer is, as I said, a self-promoter. He is proud of himself, perhaps even arrogant. He lards his books with preening self-referential pull-quotes. But the value is not in observing that Gitomer has an outsized ego, but in what he has to say. Even if not original to Gitomer, the concept of "The more you give value, the more you will get your way" is not only easy to understand, but inherently accurate.
Overall, Gitomer is fun to read and, frankly, inspiring. Kind of like that high-school coach you always wanted, but never had: someone who will shout in your ear "You can do it! Here's how!"
Jerry
- Reviewed by customer ID: A680RUE1FDO8B
Good Book 05 October, 2008 This was a good book, it learned me a few new tricks, but I feel like it didn't cover everything. I haven't had the time to check out the internet resources being adviced about in the book yet.
- Reviewed by customer ID: A2AWENAQX5X205
Learn To Understand The Point Of View Of Others 04 May, 2008 After reading this book, you'll put yourself in the other's position. This knowledge will lead to more sales, and richer relationships with clients and co workers. Love it.
- Reviewed by customer ID: A2Y4C07X5LFN6G
Jeffrey's Books Are Amazing 06 April, 2008 So far I have purchased a few of Jeffrey Gitomer's books. My first training session as a real estate agent, I was told to read Little Red Book of Selling...I loved it! The other two books...Connections and Getting Your Way are fantasic as well. I also receive his Sales Caffeine Newsletter via email. These books will make you think differently and change ways of dealing with yourself and other people. His humor makes his writings the best...his tidbits are great! His book references are definitly something to take note. Thank you!
- Reviewed by customer ID: A1XDVXGXRI7BC2
Want To Master The Power Of Influence, Read This Book! 15 November, 2008 All of the ingredients to being a better influencer are contained in this book. Who wouldn't want to improve their influencing skills? The reader is drawn into learning more about their own personal style of convincing or selling others, and Gitomer explains his ideas to us in a fun and enjoyable manner.
I love the key elements of pursuation that he explains in the beginning. They all make sense, and explain to me everything that I have learned to be successful in sales. The best part of this book is that Gitomer takes my learning to the highest level. I now have tips on how to speak and write to get my own way, speak and present to get my own way, present like a true performer, persist until I win, and do all of this with eloquence. I am so glad I have this book on my desk when I am getting ready for a presentation to be sure that I have practiced like a pro!
Andrea Samadi, author of The Secret for Teens Revealed: How Parents, Teachers, and Teenagers Can Inspire Leadership and Transform Lives
- Reviewed by customer ID: A1ALDSOUPDQFXL
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