We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business | 
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Product Description
Many leading-edge books are now stating that emerging social networks are rewriting and impacting the rules of business. Now you can discover exactly how to use social networking in your business to drive better decision-making and greater profitability. We Are Snarter Than Me is a collaboration of Wharton, MIT and thousands of business innovators, worldwide. Drawing on their collective "in the trenches" experience, the wearesmarter.org community reveals what does and does not work when you bring social netowrks and communities into your decision-making and business processes. This book shares powerful insights and new case studies from product development, manufacturing, marketing, customer service, finance and management along with rules for effective community building. You'll learn which business functions can best be accomplished or supported by communities; how to provide effective moderation, balance structure with independence, manage risk, define success, implement effective metrics, and much more. From tools and processes to culture and leadership, We Are Smarter than Me will help you transform the promise of social networking into a profitable reality.
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Customer Reviews:
• What Crowdsourcing Really Means 29 February, 2008
This book is an example of its own subject. The byline reads, "Barry Libert & Jon Spector and Thousands of Contributors." The book, a product of crowdsourcing, reflects both the power and the problems of crowdsourcing. On one hand, it provides many examples of crowdsourcing in action from participants. Almost all of these sagas are success stories (even going so far as to make the reader wonder if some of the anonymous crowd members contributing could have been promoting the companies in the stories). The proliferation of examples demonstrates that crowdsourcing has made its mark in many business functions. On the other hand, the authors (the two writers, not the whole crowd) acknowledge that crowdsourcing has not worked for business management and strategy. Again, the book offers a parallel. The collective authorial voices contribute a lot of information, but they are less than successful in providing the book with a thematic flow, leaving it slightly choppy. However, as one crowdsourcing executive points out in the book, observers must take the bad with the good. Crowdsourcing certainly merits the attention of anyone in business, so getAbstract, all by itself, thinks that this concise, quick-to-read book should be on managers' reading lists.
- Reviewed by customer ID: A1NATT3PN24QWY
• Good, But Pretty Light. 23 January, 2008
I enjoyed the quick read of this book, but it is much more superficial than others including Wikinomics or Smart Start Ups.
- Reviewed by customer ID: A2046HP9ZA84VO
• Superficial Description 06 February, 2008
I cannot believe this book was published by Wharton School Publishing. The main point could be delivered as a page of news clip, another page of index including link to the crowdsourcing websites being described. This book is just a list of websites, no in-depth analysis of crowdscourcing phenomena. This book is full of information about crowdsourcing websites, but no knowledge about crowdsourcing.
- Reviewed by customer ID: A3MST9IPUXX95T
• Packs More Power Per Page Than Any Book I Ever Read... 30 June, 2008
I'm a long time automotive entrepreneur, now making my business online communities and specialized professional networks, and an old time Wharton School alumni, so when this book was announced I naturally had to buy and read it.
Wow! Though very simple to read and absorb in a very short amount of time, with some helpful and entertaining call outs and pictures, there is not one book I've read (on this topic or any other) that had more of an impact on getting a point across - that the power of crowds and mass collaboration, harnessed through the Internet, is truly changing business, and the world as we know it.
To me this is the best kind of book, short, entertaining yet so powerful you will want to reread it, and cite its facts, phrases and examples throughout your day. There is no way someone can read a book like this, knowing the background of its "authors" and the fact that it, itself was a product of mass collaboration, and not be influenced by its observations and conclusions. "We are smarter than Me" stimulates you to think and act, which is the best take away from any book in my opinion (right after I read it, I "crowd sourced" a particular tricky service in another city for my company, at a fraction of the cost it would have taken me using conventional methods...if I could have gotten the task done at all conventionally).
At the price, this little book is the best ROI on Amazon today.
John Possumato
Possumato.com
http://www.linkedin.com/in/johnpossumato
- Reviewed by customer ID: A1M542JUR652F1
• As A Wiki (or Should I Say "we"-ki) Author... 29 January, 2008
I had the exciting opportunity to participate in this "wik-experiment" of the book by being one of the authors. It was a fascinating experience to visit the site and to see my thoughts and writings reconfigured by another author who may have been coming at the material from a different direction. Sometimes I found new insights consistent with my own thoughts or elaborated through the inclusion of someone else's experience. However, another occasions I found that my writing has been transformed into something that I did not intend, and with which I might even disagree.
I also enjoyed my frequent discussions with Jon Spector, a close friend and one of the people conceived the idea for this book. The evolution and final publishing of the book took much more effort than meets the eye.
Overall I am pleased with how the book came out. It is a little light for my taste, but a great outcome for this noble experiment. Maybe there is some wisdom in crowds.
Mitchell Weisberg
- Reviewed by customer ID: A7EMI3VTMQ53L
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