Design By Numbers | 
|  | | | Title: | Design By Numbers | | Author: | John Maeda
Paola Antonelli (Foreword) | | Publisher: | The MIT Press | | Type: | Book / Paperback | | Publication Date: | 01 October, 2001 | | ISBN / ISBN-13: | 0262632446 / 9780262632447 | | List Price: | $34.00 | | You Save: | $11.56 | | Amazon Price: | $22.44 | |
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Product Description
Most art and technology projects pair artists with engineers or scientists: the artist has the conception, and the technical person provides the know-how. John Maeda is an artist and a computer scientist, and he views the computer not as a substitute for brush and paint but as an artistic medium in its own right. Design By Numbers is a reader-friendly tutorial on both the philosophy and nuts-and-bolts techniques of programming for artists. Practicing what he preaches, Maeda composed Design By Numbers using a computational process he developed specifically for the book. He introduces a programming language and development environment, available on the Web, which can be freely downloaded or run directly within any JAVA-enabled Web browser. Appropriately, the new language is called DBN (for "design by numbers"). Designed for "visual" people--artists, designers, anyone who likes to pick up a pencil and doodle--DBN has very few commands and consists of elements resembling those of many other languages, such as LISP, LOGO, C/JAVA, and BASIC. Throughout the book Maeda emphasizes the importance--and delights--of understanding the motivation behind computer programming, as well as the many wonders that emerge from well-written programs. Sympathetic to the "mathematically challenged," he places minimal emphasis on mathematics in the first half of the book. Because computation is inherently mathematical, the books second half uses intermediate mathematical concepts that generally do not go beyond high-school algebra. The reader who masters the skills so clearly set out by Maeda will be ready to exploit the true character of digital media design.
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Customer Reviews:
• Disappointing... 05 February, 2002
The guy describing this book as a tutorial is dead on... Perhaps this merging of art and technology stuff was revolutionary several years ago, but in 2002 I feel that this book has been quickly out dated. It is way too basic and lengthy, more like a book you glance through than one that you read. For a straight 'artist' with no mathematical abilities, maybe it will be helpful but for a design professional with a brain, it seems almost insulting. Check it out of the library if you are curious, but save your money...
- Reviewed by customer ID:
• Design And Programming Tutorial 01 August, 1999
This is both a book and an interactive tutorial in computer programming for artists and designers. While it is now common for printed books to include CD-ROMs, this one has instead its own website where free software, called DBN (Design By Numbers), can be accessed, downloaded, and used by anyone with a JAVA-enabled browser. Using the book and website in combination, it is the intention of the author (who heads the Aesthetics and Computation group at MIT) that designers, even those who are "mathematically challenged," might quickly acquire "the skills necessary to write computer programs that are themselves visual expressions," and, as a consequence, "come to appreciate the computer's unique role in the future of the arts and design." Unfortunately, the layout of the book is so unexceptional (particularly the dust jacket, which might have been used in a powerful way) that it is unlikely to convert any graphic designers, who create far more complex forms intuitively, with little or no knowledge of programming. As a result, it may only reach those who need it least, meaning those who are already straddling the line between art and mathematics, between graphic design and computer programming. (Copyright by Roy R. Behrens from Ballast Quarterly Review, Vol. 14, No. 4, Summer 1999.)
- Reviewed by customer ID: A1XKG95VPFVA52
• Inventive And Original Achievement 06 July, 1999
Not meant to teach a useful programming language, as the last reviewer seems to have expected, but a critical innovation in the way design is taught. Design by Numbers is meant to teach digital designers the language their tools already speak, but which students rarely learn. There's compromises for both programmers and deisgners here--and that it's slow in your browser is certainly not an important one--but this book offers insights for both camps. It's also quite attractive and contains more information than you'd expect on a quick flip through.
- Reviewed by customer ID: A29AMVPLRCGOB2
• Private Lessons From The Virtuoso Of Organic Digital Design 29 July, 1999
how do you teach a child to play an instrument? how do you instill a sense of rhythm and tone -- expressiveness? maeda's instrument is the computer, and he is a viruoso. in "design by numbers," maeda introduces us to his instrument the same way a piano teacher teaches a student to play -- through a series of exercises and drills designed to both build skill and reveal the awesome power of the medium. jimi hendrix once said that he and keith emerson played the same instrument -- the speakers. they just used a different "axe." for digital artists, maeda's techniques are as revolutionary as the electric guitar or synthesizer.parents often feel compelled to teach their children certain skills - to swim, to ride a bike, throw a ball, to play an instrument. with "numbers" maeda adds a new skill that list - true computer literacy for artists who otherwise see the computer as an intimidating means to an end.
- Reviewed by customer ID: A2770IUXE3DPCQ
• You Know, It's Strange.... 29 November, 2000
I like this book a lot, but the thing I like best has nothing to do with programming --- It's the attention to typographic detail.Beautiful grey/black combinations, meticulous rags, tiny illustrations and a very interesting grid make this the best looking book with sample code I've ever seen.It's a book about method, so if it's Maeda's work you want to see, I assume his next book is the one you want.It is a beautifully made basic primer which articulates the virtues of a new technology for design-- it has a proud place on my shelf next to 'Grid Systems' by Josef Mueller-Brockmann and 'Typography' by Emil Ruder.
- Reviewed by customer ID: A1K7UL8AXY57CW
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