The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car! | 
|  | | | Title: | The Undercover Economist: Exposing Why the Rich Are Rich, the Poor Are Poor--and Why You Can Never Buy a Decent Used Car! | | Author: | Tim Harford | | Publisher: | Random House Trade Paperbacks | | Type: | Book / Paperback | | Publication Date: | 30 January, 2007 | | ISBN / ISBN-13: | 0345494016 / 9780345494016 | | List Price: | $14.95 | | You Save: | $4.78 | | Amazon Price: | $10.17 | |
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| Editorial Review / Publisher's Information:
Product Description
“The economy [isn’t] a bunch of rather dull statistics with names like GDP (gross domestic product),” notes Tim Harford, columnist and regular guest on NPR’s Marketplace, “economics is about who gets what and why.” In this acclaimed and riveting book–part exposé, part user’s manual–the astute and entertaining columnist from the Financial Times demystifies the ways in which money works in the world. From why the coffee in your cup costs so much to why efficiency is not necessarily the answer to ensuring a fair society, from improving health care to curing crosstown traffic–all the dirty little secrets of dollars and cents are delightfully revealed by The Undercover Economist.
“A rare specimen: a book on economics that will enthrall its readers . . . It brings the power of economics to life.”
–Steven D. Levitt, coauthor of Freakonomics
“A playful guide to the economics of everyday life, and as such is something of an elder sibling to Steven Levitt’s wild child, the hugely successful Freakonomics.”
–The Economist
“A tour de force . . . If you need to be convinced of the everrelevant and fascinating nature of economics, read this insightful and witty book.”
–Jagdish Bhagwati, author of In Defense of Globalization
“This is a book to savor.”
–The New York Times
“Harford writes like a dream. From his book I found out why there’s a Starbucks on every corner [and] how not to get duped in an auction. Reading The Undercover Economist is like spending an ordinary day wearing X-ray goggles.”
–David Bodanis, author of Electric Universe
“Much wit and wisdom.”
–The Houston Chronicle
From Publishers Weekly
Nattily packaged-the cover sports a Roy Lichtensteinesque image of an economist in Dick Tracy garb-and cleverly written, this book applies basic economic theory to such modern phenomena as Starbucks' pricing system and Microsoft's stock values. While the concepts explored are those encountered in Microeconomics 101, Harford gracefully explains abstruse ideas like pricing along the demand curve and game theory using real world examples without relying on graphs or jargon. The book addresses free market economic theory, but Harford is not a complete apologist for capitalism; he shows how companies from Amazon.com to Whole Foods to Starbucks have gouged consumers through guerrilla pricing techniques and explains the high rents in London (it has more to do with agriculture than one might think). Harford comes down soft on Chinese sweatshops, acknowledging "conditions in factories are terrible," but "sweatshops are better than the horrors that came before them, and a step on the road to something better." Perhaps, but Harford doesn't question whether communism or a capitalist-style industrial revolution are the only two choices available in modern economies. That aside, the book is unequaled in its accessibility and ability to show how free market economic forces affect readers' day-to-day.
Copyright © Reed Business Information, a division of Reed Elsevier Inc. All rights reserved.
From Bookmarks Magazine
Harford exposes the dark underbelly of capitalism in Undercover Economist. Compared with Steven Levitt’s and Stephen J. Dubner’s popular Freakonomics (*** July/Aug 2005), the book uses simple, playful examples (written in plain English) to elucidate complex economic theories. Critics agree that the book will grip readers interested in understanding free-market forces but disagree about Harford’s approach. Some thought the author mastered the small ideas while keeping in sight the larger context of globalization; others faulted Harford for failing to criticize certain economic theories and to ground his arguments in political, organizational structures. Either way, his case studies—some entertaining, others indicative of times to come—will make you think twice about that cup of coffee.
Copyright © 2004 Phillips & Nelson Media, Inc.
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Customer Reviews:
• Dry, But Worth A Second Read 18 August, 2008
I grabbed this book from my local bookstore after being drawn in by the title. I've always had an interest in economics as whole, but never took the time to really dig myself into some reading material (besides the voluminous textbook I was forced to trudge through in college).
Mr. Harford does a satisfactory job of trying to explain the devil in the details behind many of society's microeconomic transactions. Like a few of the other reviewers, I did find the text to be a bit dry, but maybe it's a cultural thing (I believe he is English). That being said, I think it's fair to say that after a second reading, one should be able to have a fairly strong grasp of the ideas the author puts forward. Tim takes us through economic ideas such as marginal value, externalities and scarcity and presents multiple examples of these in action. I particularly enjoyed his challenges put forth to a lot of popular ideas (Anti-Globalization, Environmentalism), based on standard economic thought.
I believe this book is an excellent starting point for further study of the world of economics.
- Reviewed by customer ID: A2CCDX5G208V4X
• Witty, Engaging And Informative 03 August, 2008
This is a fun book. Hartford treats his topic in a lighthearted way that keeps the reader engaged. I also appreciate his ability to take complex economic theories and make them easy to understand thru the use of clear examples.
Sometimes, Hartford gets overly detailed. Those passages are a drag on the book. In addition, Hartford's discussion of rich/poor countries does not capture the incredibly complex systems that make up a national economy. The whole comparison of Cameroon and China is a bit too simplistic and his argument misses the mark.
On the plus side, his explanation on the pricing of cappuccino is must reading....it'd be a great first lecture for an Econ 101 class!
A highly enjoyable book.
- Reviewed by customer ID: AFCE79A2O96X9
• "why Are Some Countries Poor?" Is The Most Interesting Question. 13 July, 2008
I had mixed feelings throughout the book. The book started out really well and captivating, but kind of stalled as I continued reading on. I almost gave up reading it, having set a rule to myself that I should not force myself finishing a book I am no longer captivated by. I am glad I broke my own rule this time. The book got really interesting after reading half of it.
The book starts off by asking, "Who pays for your coffee?" A cup of coffee served at a Starbucks outlet goes through an international chain of events before reaching you. A Starbucks cup of coffee is more expensive than the competition. Why? Why is there a Starbucks on every corner? Though those questions were interesting, I found the chapter on Starbucks and coffee a bit too long.
The economics behind airline fares was very interesting. Ever wondered why most airlines operate three passenger classes: Economy, Business, and First Class? According to the author, some airlines use very tight seats in economy class to force passengers to upgrade to Business and First Class. Most of an airline's profit comes from First and Business class passengers.
The book got really interesting at chapter 8, "Why poor countries are poor." This chapter really captivated me and showed me how a few people (mainly a president and his entourage) could cause the misery of millions. The story of Cameroon and its poverty is fascinating and sad. This chapter alone makes this book a required reading.
The last chapter of the book is about how China grew rich. I have read many books on China's success story, but this chapter added information I had not read before. Cameroon's president destroyed his country and brought poverty to his people. China's leaders, though at first destroyed their economy, quickly learnt from their mistakes and became the fastest growing economy in the world! Their success story shows that any country, with the right leaders, could prosper and grow. Countries are poor not because of their national resources, but because of corrupt leaders. Power corrupts; absolute power corrupts absolutely! There is no excuse today for any country to be poor, other than to have its leaders to blame.
I have always loved economics, and on my `O' Levels had the highest grade in my class. Economics is fun and easy to understand, and this book makes the subject matter easy to grasp.
- Reviewed by customer ID: A2QDPJRVXL7P4F
• The Great Deal! 29 August, 2008
I really enjoy that the book came in record time and in perfect condition. They had said that it was used, but excellent condition and yet...it was more than that! It was soo nice! Thanks a bunch.
- Reviewed by customer ID: A27UGVE4DBCFTD
• Interesting And Engaging 07 August, 2008
Nutshell review - Like several other books in this same vein the Undercover Economist provides interesting and engaging insights into the "dismal" science. A worthwhile read for us armchair-economists.
- Reviewed by customer ID: A197IE826EIWPI
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