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Millennials Rising: The Next Great Generation

Millennials Rising: The Next Great Generation at Amazon.com


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ISBN: 0375707190 - Millennials Rising: The Next Great Generation  
Title:Millennials Rising: The Next Great Generation
Author:Neil Howe
William Strauss
R.J. Matson (Illustrator)
Publisher:Vintage
Type:Book / Paperback
Publication Date:05 September, 2000
ISBN / ISBN-13:0375707190  /  9780375707193
List Price:$16.95
You Save:$5.42
Amazon Price:$11.53

* This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $7.95.



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Editorial Review / Publisher's Information:

Product Description
By the authors of the bestselling 13th Gen, the first in-depth examination of the Millennials--the generation born after 1982.

"Over the next decade, the Millennial Generation will entirely recast the image of youth from downbeat and alientated to upbeat and engaged--with potentially seismic consequences for America." --from Millennials Rising

In this remarkable account, certain to stir the interest of educators, counselors, parents, and people in all types of business as well as young people themselves, Neil Howe and William Strauss introduce the nation to a powerful new generation: the Millennials. They will also explain:

Why today's teens are smart, well-behaved, and optimisitc, and why you won't hear older people say that.

Why they get along so well with their Boomer and Xer parents.

Why Millennial collegians will bring a new youth revolution to America's campuses.

Why names like "Generation Y" and "Echo Boom" just don't work for today's kids.

Having looked at oceans of data, taken their own polls, and talked to hundreds of kids, parents, and teachers, Howe and Strauss explain how Millennials are turning out to be so dramatically different from Xers and boomers and how, in time, they will become the next great generation.

Amazon.com
Building on the concepts they first developed in Generations and 13th Gen, Neil Howe and William Strauss now take on Generation Y, or, as they call them, the Millennials. Unlike their rather distressing portrait of the more reactive Generation X (the 13th Gen), or the negative stereotypes that abound about today's kids, this is all good news. According to Howe and Strauss, this group is poised to become the next great generation, one that will provide a more positive, group-oriented, can-do ethos. Huge in size as well as future impact, they're making a sharp break from Gen-X trends and a direct reversal of boomer youth behavior. Why? Because, as a nation, we've devoted more concern and attention their way than to any generation in, well, generations.

Using their trademark paradigm, which places each generation as part of a larger historical cycle with four generations to a cycle, the authors not only describe these kids as they are now (as the first year sets off for college, the last yet to be born) but launch into projections for the future. A sampling of their potential influence in this decade: pop music will become more melodic and singable and sitcoms more melodramatic and wholesome; there will be a new emphasis on manners, modesty, and old-fashioned gender courtesies; and they'll resolve the long-standing debates about substance abuse. "They will rebel against the culture by cleaning it up, rebel against political cynicism by touting trust, rebel against individualism by stressing teamwork, rebel against adult pessimism by being upbeat, and rebel against social ennui by actually going out and getting a few things done." Scanning the future further, this hero generation will have to confront some major crises. But, for a group that has never known war or famine, will it be an opportunity or a calamity? Much of Millennials Rising is familiar territory rehashed, and the profiles and prophecies just too general. But it's hard to resist this hopeful vision for our children and the future. --Lesley Reed

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Customer Reviews:

 • Generational Understanding
24 August, 2007

This book along with the book "Generations" and many others written by Neil Howe and William Strauss are some of my favorites. They have changed the way I look at the world. If you want to understand your parents world, or grandparents or children's frame of reference, these books are outstanding. My kids are both Millennials and this author's description fits them totally.

- Reviewed by customer ID: A9LZT17UR3ZVG

 • Millenials Rising Outdated
01 July, 2008

I awaited my copy of "Millenials Rising:The Next Great Generation" with great anticipation not realizing that the publication date was 2000. So much has happened in the world since then, including 9/11 and the wars in Afganistan and Iraq, that I am certain that much of the findings are no longer valid. Certainly, failing to check the publication date is my fault. I just want to warn other potential buyers so they will not overlook that detail.

- Reviewed by customer ID: A2YBACTLLMUJXU

 • New Study Needed
28 August, 2007

I found the book to be well written and the authors' claim for the millennials to be the next Great Generation arguably true based on the data available in 1998. The data may be antiquated considering the events that have occured in almost 10 years to challenge their theories. It would be great to see an updated study on the millenials. All in all, the book was excellent and the information has been useful to me.

- Reviewed by customer ID: A392PIZVUCXE69

 • So Inaccurate....
16 October, 2007

I highly disagree with the contention that Millenials are corporate-loving, wholesome, "heroic", young adults. I am 24, on the cusp really of Gen X and Gen Y. I actually feel like the Millenials are very similiar to Gen X. They are definitely more tolerant and socially liberal. However economically they are getting the shaft big time, thanks to the Boomers consumerism, and the government expecting the boomers to give us Millenials everything on a silver platter. That is a huge stereotype. People don't go to college because they are more "civic". They go because it's almost impossible to land a job these days without a degree. I have a BA and had one heck of a time living a stable life so I am currently in graduate school. The only real assessments I agree with are: that we are technologically more literate, more "group" oriented, and have more opportunities to excel. However, there are way more obstacles to economic success and the current leadership in Washington, at least, could seem to care less.

- Reviewed by customer ID: A19RSNQGXHA56T

 • Another Reason Why Baby Boomers Suck
10 February, 2008

This book may seem like a book about the up-and-coming Millennial Generation, but it's really just another way that Baby Boomers (the authors Neil Howe and William Strauss) are congratulating themselves. If it really was about Millennials, you'd expect to read about some great things that they're doing that they've come up with on their own--instead, you read about all the great ideas the Boomers came up with for their kids (like school uniforms). One redeeming aspect of this book is the quotes from the Millennials throughout the book, which show how ridiculous and self-centered they are, but also how they are rejecting the Boomers as one says "Boomers are hypocrites". The end result is another way Boomers are trying to remain relevant without doing anything good and another reason Why Baby Boomers Suck! Yours Truly, Finley Harrison

- Reviewed by customer ID: A20QMBFG8ZOS3M


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