Emotional Design: Why We Love (or Hate) Everyday Things | 
|  | | | Title: | Emotional Design: Why We Love (or Hate) Everyday Things | | Author: | Donald A. Norman | | Publisher: | Basic Books | | Type: | Book / Paperback | | Publication Date: | 10 May, 2005 | | ISBN / ISBN-13: | 0465051367 / 9780465051366 | | List Price: | $15.95 | | You Save: | $5.10 | | Amazon Price: | $10.85 | |
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| Editorial Review / Publisher's Information:
Product Description
Did you ever wonder why cheap wine tastes better in fancy glasses? Why sales of Macintosh computers soared when Apple introduced the colorful iMac? New research on emotion and cognition has shown that attractive things really do work better, as Donald Norman amply demonstrates in this fascinating book, which has garnered acclaim everywhere from Scientific American to The New Yorker.Emotional Design articulates the profound influence of the feelings that objects evoke, from our willingness to spend thousands of dollars on Gucci bags and Rolex watches, to the impact of emotion on the everyday objects of tomorrow.Norman draws on a wealth of examples and the latest scientific insights to present a bold exploration of the objects in our everyday world. Emotional Design will appeal not only to designers and manufacturers but also to managers, psychologists, and general readers who love to think about their stuff.
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Customer Reviews:
• An Interesting View About How Products Can Change Our Lives 30 September, 2007
Don Norman with this books exposes a review based on how products can make us feel better, and how they can influence our daily life in different contexts of use. If you're lookin' for a tutorial about "how make an emotional product", this is not the choice. Nevertheless, you'll never find it eather. Norman only puts a name to a phenomenon that already exists, but in a entertaining way that offer to the reader a new form to understand the design of products. It is worth it to read this, absolutely recommended.
- Reviewed by customer ID: A3VFXBS63Q0PHV
• Excellent! 26 March, 2008
What can I say... It's a superbly written book. Complete. I couldnt stop reading it once I began. Helped me out a lot in my work. (interaction design)
- Reviewed by customer ID: A20K6OBFMFG8MG
• A Straightforward Argument For Considering The Human In Human-centered Design 25 March, 2008
In "Emotional Design" cognitive psychologist Donald Norman provides an answer to his earlier 1980s book "The Design of Everyday Things," in which he focused exclusively on the primacy of functionalism and usability in product design. Here Norman updates his argument, addressing emotion as an equally important quality of meaningful and effective design. In fact, Norman now argues that the emotional side of design may be more critical to a product's success than its practical (or cognitive) elements. He outlines three different elements that come to play in all design (with emotion and cognition interacting at each level): visceral (an immediate reaction based on appearance), behavioral (a relationship based on pleasure/effectiveness with repeated interaction), and reflective (the contemplative side based on interpretation/intellectualization). By analyzing such topics as souvenir significance, emotional branding, iterative product testing, customer service, anthropomorphism, and even robot ethics, Norman establishes that fun, seduction, and fulfillment should be seriously considered in user-oriented design to produce objects that are more than just possessions. The book is extremely accessible and would be useful to anyone interested in human-object interaction, design thinking, product marketing, and even design ethics.
- Reviewed by customer ID: A2E3EBK20YLQRF
• A Good Read But It Won't Change How You Think About Design 29 March, 2008
I really enjoyed the first part of the book. It is a good read as the Design of everyday things was (which is a must), with great examples and stories.
The concepts in this book are quite simple and the book becomes a bit repetitive after a while. Having said that, I would recommend the book if you are a designer or if you closely work with designers.
(The last quarter of the book is about emotional machines and robots and less about design. These I simply skipped.)
- Reviewed by customer ID: A344UOX5RJ1C5D
• Jakob Nielsen's Other Half 22 September, 2007
This book breaks down 3 categories of things we look at when we're deciding whether or not we like things, and then proceeds to show how one can analyze everyday things in those terms. I wouldn't say it's enlightening, but it does give you categories and terms for expressing things you already knew on some level. Don Norman's writing style is warm, and personal, and the book is easy to read. I've seen his name next to Jakob Nielsen's plenty of times but had no idea who he was or what he was about, so it gives a little insight into who Don Norman is as well, and why he and Jakob make good partners.
- Reviewed by customer ID: A231G64TD1KF0Q
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