New Media Campaigns and the Managed Citizen (Communication, Society and Politics) | 
|
 | | | Title: | New Media Campaigns and the Managed Citizen (Communication, Society and Politics) | | Author: | Philip N. Howard | | Publisher: | Cambridge University Press | | Type: | Book / Paperback | | Publication Date: | 17 October, 2005 | | ISBN / ISBN-13: | 0521612276 / 9780521612272 | | List Price: | $26.99 | | You Save: | $2.70 | | Amazon Price: | $24.29 | |
 This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $13.00. |
The HTML code below can be pasted onto your web-site, your MySpace page, or blog - or any number of similar places - to create a link to this page: If, instead of a text link, you'd like to create a link to this page which will display the book cover, if it's available, then the code below will do exactly that:
Check for the same book at these other US book sites:
• [ Abebooks ] • [ Alibris ] • [ Barnes & Noble ] • [ Half.com ] • [ Powells ] … or check UK bookstores
|
Editorial Review / Publisher's Information:
Product Description
The political campaign is one of the most important organizations in a democracy, and whether issue, or candidate, specific, it is one of the least understood organizations in contemporary political life. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to 2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases.
|
