How to Write Successful Fundraising Letters, with CD (The Jossey-Bass Nonprofit Guidebook Series) |
|
|
|
| Title: | How to Write Successful Fundraising Letters, with CD (The Jossey-Bass Nonprofit Guidebook Series) |
| Author: | Mal Warwick |
| Publisher: | Jossey-Bass |
| Type: | Book / Paperback |
| Publication Date: | 28 March, 2008 |
| ISBN / ISBN-13: | 0787999083 / 9780787999087 |
| List Price: | $36.95 |
| You Save: | $12.56 |
| Amazon Price: | $24.39 |
|
This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $22.08.
|
The HTML code below can be pasted onto your web-site, your MySpace page, or blog - or any number of similar places - to create a link to this page:
If, instead of a text link, you'd like to create a link to this page which will display the book cover, if it's available, then the code below will do exactly that:
Check for the same book at these other US book sites:
• [ Abebooks ]
• [ Alibris ]
• [ Barnes & Noble ]
• [ Half.com ]
• [ Powells ]
… or check UK bookstores
|
Editorial Review / Publisher's Information:
Product Description
Write with confidence and reach your donors You'll learn all the essential components of writing for success from this go-to book for writing for fundraising! Mal Warwick, the nation's premier letter-writing tutor and direct mail expert, shows you the essential tools for making your direct marketing program a success. He gives you both general advice about the most effective direct mail strategies and specific guidance. Learn his step-by-step model through all the critical stages -from laying the groundwork for a prosperous campaign through the importance of thanking donors. Includes ew chapters on E-mail solicitations, monthly and legacy giving and free downloads on josseybass.com. Refreshed and Revised: - Gain insight into current trends in the field with updated cases, samples, and examples
- Access more content for small to medium NPOs with limited budgets and resources
- Learn the latest technology with new sections on typography and lay out
|
Other Items You May Enjoy:
Browse Books From These Related Subjects:
Customer Reviews:
• Kirks Nonprofit Consulting Services
19 June, 2008
This is a wonderful tool that allows you to ask for donations "nicely." I really recommend this book to all who assist charities for a living whether on a professional level or as a volunteer.
- Amazon Customer Review
• Direct Mail Focused
19 September, 2008
I purchased the book looking for help with charitable fundrasing letter accross broad categories. The book is very detailed, but has a strong focus on direct mail for fundraising. This is the author's background, and the book is very technical with that focused topic.
- Amazon Customer Review
• You Must Buy This Book
10 May, 2007
If you ever think you will have to write a fundraising letter, you NEED this book. Too many people think it is just like writing any other kind of letter but it isn't. There is a rhyme and, more importantly, a reason to it. Don't write a fundraising letter without reading this book first.
- Amazon Customer Review
• How To Write Successful Fundraisng Letters
02 November, 2008
I have received excellent services nfrom Amazon in the purchase and delivery of the book under reference.
I have made other prior purchases from Amazon and my experience is that Amazon makes her services better every day.
- Amazon Customer Review
• It's The Bible!
09 May, 2008
Outstanding. Reminded me of everything I'm supposed to be doing in my fundraising letters but have forgotten over the years. It's the bible for fundraising letters!
- Amazon Customer Review
|
