The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It |
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| Title: | The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It |
| Author: | Michael E. Gerber |
| Publisher: | HarperCollins |
| Type: | Book / Paperback |
| Publication Date: | 12 April, 1995 |
| ISBN / ISBN-13: | 0887307280 / 9780887307287 |
| List Price: | $18.99 |
| You Save: | $6.08 |
| Amazon Price: | $12.91 |
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This book is also available, brand-new, from 3rd-party marketplace sellers at Amazon.com, from $8.36.
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Editorial Review / Publisher's Information:
Product Description In this first new and totally revised edition of the over two million copy bestseller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. Next, he walks you through the steps in the life of a business -- from entrepreneurial infancy through adolescent growing pains to the mature entrepreneurial perspective: the guiding light of all businesses that succeed -- and shows how to apply the lessons of franchising to any business, whether it is a franchise or not. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have read The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
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Customer Reviews:
Irrelevant, Anachronistic Babbling
10 March, 2010
The instant my eyes ran across the phrase "turn-key" I began imagining the author speaking as Doctor Money, the fictitious infomercial star from television's "King of the Hill." Once I realized that author was never going to stop writing in disjointed sentence fragments and hitting the return key as frequently as possible in an attempt to make his words seem more important than they really were, I decided that Doctor Money was probably smarter than he is.
Maybe owning a franchise was everybody's dream in the 70s, but if it's not yours today, you can safely dismiss this title as that decade's "Rich Dad" scam. There are some nuggets of truth to be found, but I can't help but feel as though their inclusion in this compendium of hype was completely accidental.
- Amazon Customer Review
Great Book On Entrepreneurship
19 March, 2010
Read before you even think of starting your own business. Its not as easy as you might think
- Amazon Customer Review
The Best Business Book I Ever Read
19 March, 2010
If you read 1 business book and one business book only, This is the one!
It completely changed the way I look at building a business. It is incredible from start to finish.
Very clear, methodical and exhilarating. I am recommending it to all my friends.
- Amazon Customer Review
Love The Concepts... Hate The Writing Style!
02 March, 2010
This book starts out strong. The author explains a concepts and then summaries it via conversation with the fictitious pie shop owner. The writing style is very very fluffy. I'll give an example. Instead of saying:
"Technicians rely on managers who rely on the entrepreneur to get the job done"
He would say something like:
"Technicians require a manager to perform their duties to the highest level. If they are not producing at the highest level they will eventually not perform at any level and you will lose them. And without technicians your managers will not perform their duties to the highest level; and if they are not producing at the highest level they will eventually not perform at any level and you will lose them as well. Finally, without managers, the entrepreneur cannot produce at the highest level; and if the entrepreneur can't perform at the highest level, he or she will eventually not perform at any level which will effectively render the entrepreneur useless; and if the entrepreneur is useless, the business will be irreparably harmed and will eventually fail."
Now of course I didn't use a real quote from the book, but you can see how with that writing style a simple concept gets ballooned into a bunch of empty and often repeated words. At first you can live with it because it gives you time to think about what he is saying while he is fluffing everything up. But by the end of the book the concepts become less and less useful and putting up with the fluff become a chore.
I still give it 4 stars because I think majority of the concepts are great and helpful. I just wish he would be more poignant in his delivery.
- Amazon Customer Review
How To Franchise Yourself And Make Money Doing It!
07 March, 2010
The e-Myth revisited is an excellent book with the things that needed to be said, especially to all those folks who work ungodly hours and never seem to have enough time to get them all done.
- Amazon Customer Review
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