Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good) | 
|  | | | Title: | Changing Minds: The Art And Science of Changing Our Own And Other People's Minds (Leadership for the Common Good) | | Author: | Howard Gardner | | Publisher: | Harvard Business School Press | | Type: | Book / Paperback | | Publication Date: | 30 September, 2006 | | ISBN / ISBN-13: | 1422103293 / 9781422103296 | | List Price: | $14.95 | | You Save: | $4.78 | | Amazon Price: | $10.17 | |
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Product Description
In "Changing Minds", Gardner examines one of the most puzzling and most examined questions of human psychology: why it's so difficult to change our own minds and each other's and what happens when we do actually change our minds. Drawing on his work on multiple intelligence and case studies of public leaders (Thatcher, Mandela, Clinton, and Bush), scientists and intellectuals (Darwin, Einstein, Freud, Whittaker Chambers), and artists (Picasso, Graham, and Cage), Gardner describes seven powerful factors at work in all cases of mind change. Finally, he examines changes of mind in six arenas, such as large-scale changes involving both homogeneous and heterogeneous groups, changes in formal settings, changes brought about by "climate changers" such as artists and intellectuals, mind changes in small groups, and mind change between intimates.
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Customer Reviews:
• Science Of Persuasion 12 June, 2008
This is one of my favorite books on persuasion and psychology of changing other people's (as well as your own) mind.
It provides good frameworks for understanding how and why people change their views on a matter. The tools and understanding of decision making contained in the book are a good reference for understanding the psychology of persuasion which could be useful in any type of negotiation, from one on one negotiation to complex multi-party negotiation. I highly recommend this book.
It is excellent and an easy read - but more importantly - it's ideas are readily applicable and useful in your everday life and understanding of complex behavior.
- Reviewed by customer ID: A2U7B86V49XAU3
• Leadership For Change 20 March, 2007
Howard Gardner, best known for his theory of intelligence, has written a thought provoking and intriguing book. The title of the book is somewhat misleading, as it deals more with leadership and communication, than with changing the behavior or personalities of individuals. Thus, if you are looking for a self-help book, a book on personal change, or a text on psychotherapies, then this is the wrong book for you. The book is more appropriate for political leaders, corporate leaders, or new supervisors, looking for some non-traditional ideas on the leadership process and on how to influence others. It may take some work to convert the ideas offered here into practice, but Gardner's book should prove interesting to those looking for some creative concepts that are not found in the typical business text on leadership.
- Reviewed by customer ID: A3U06VJXEHE718
• Don't Waste Your Money Or Time 25 October, 2007
I see other comments that are similar to my opinion. I thought this book was a total waste of time. Self-indulgent, rambling ideas that seemed there only to demonstrate how much the author believes he is brilliant. I can't believe he has so many books and university endorsements. It is rare for me to dislike a book, but this one made me angry. I read the entire thing, so I gave it a fair chance. As a busy consultant, I don't have time to lose on things like this.
- Reviewed by customer ID: A3RCWCOL9EYBSM
• Change The Job Interviewer's Mind 01 December, 2008
The power to influence another persons thought process or even break free of our own rigid thinking is a highly advantageous skill to have in work and life.
In `Changing Minds' Harvard psychologist, Howard Gardner, demonstrates seven levers that effect mind change. He then teaches us how to align these levers in order to effect the perception and behavior of others. Gardner uses examples on all levels, from the mass influence of a political campaign to influencing the thoughts of individuals.
Naturally mastering this ability can greatly increase our chances of climbing the corporate ladder or landing the job and salary we desire in the first place. Imagine having the tools to be in control of your job interview, to effortlessly tip the balance in your favor. This is a good book for anyone, and it's great for job-seekers!
Danny Iny
Author of the free eBook "Forget Everything You Know About Looking For a Job... And Actually Find One!"
HuntingToHired, www.HuntingToHired.com
- Reviewed by customer ID: A35YP5FTII2RF7
• Limited Examples, Has Little Respect For The Changee 26 January, 2008
I agree with many of the unenthusiastic reviews. The book could be much shorter and more effective if the author and editors had cut some of plentiful Harvard family stories. A few more peeves, as well. The author tries to be both a pundit (a word he uses too many times) and just 'ordinary folk'. He's trying to charm you with his folksiness and wonder with the world, and simultaneously wow you with his immense knowledge and insight. I'd rather he simply gave me information. The book seems targeted at people in business (it's published by the Harvard business school) who apparently can only remember things if they rhyme or all start with the same letters, (in this case "re-") like some slogan for a car commercial. Snippets of talk of 'integrity' are thrown in, to compensate for the condescension he seems to have for whoever's mind you're trying to change. One 'piece of advice' is to 'establish common links...In addition to their both being professors and intellectuals, Summers might have emphasized that he and West were the same age...' Good grief! I would hope that 'ordinary folk' (which I assume means non-professors and non-intellectuals) don't fall for such shallow tactics. Some style issues, which may or may not bother you: he has pet words, like 'amalgam' and 'pundit', which are used on every other page. The text in the paperback edition is a bit small, as if they just shrank the hardback pages, instead of re-typesetting the book.
Some useful ideas, but I recommend browsing the appendix, in your library first. Or you can have my copy. :-)
- Reviewed by customer ID: A1WR8PKQ0OQZA8
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