Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision | 
|  | | | Title: | Cracking the Code: How to Win Hearts, Change Minds, and Restore America's Original Vision | | Author: | Thom Hartmann | | Publisher: | Berrett-Koehler Publishers | | Type: | Book / Hardcover | | Publication Date: | 01 November, 2007 | | ISBN / ISBN-13: | 1576754588 / 9781576754580 | | List Price: | $24.95 | | You Save: | $8.48 | | Amazon Price: | $16.47 | |
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Product Description
Millions of working Americans talk, act, and vote as if their economic interests match those of the megawealthy, global corporations, and the politicians who do their bidding. How did this happen? According to Air America radio host Thom Hartmann, the apologists of the Right have become masters of the subtle and largely subconscious aspects of political communication. It's not an escalation in Iraq, it's a surge; it's not the inheritance tax, it's the death tax; it's not drilling for oil, it's exploring for energy. Conservatives didn't intuit the path to persuasive messaging; they learned these techniques. There is no reason why progressives can't learn them too. In Cracking the Code, Hartmann shows you how. Drawing on his background as a psychotherapist and advertising executive as well as a national radio host, he breaks down the structure for effective communication, sharing exercises and examples for practical application.
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Customer Reviews:
• Amazing Book 07 May, 2008
I found the book very informative and well written. I bought the book from Thom at a talk and am purchasing additional copies for friends. Everyone should learn the truth about how the masses are controlled and why we got to where we are today.
Gay Jones
- Reviewed by customer ID: A1QNXSDF46OOFO
• What Many Of Us Sense, Or Something 23 May, 2008
I'm such a kindred spirit of Hartmann's that I often think that I thought of what he says before he says it on Air America. As a writer, I found this book one that expresses in clear language many points that I thought I knew beforehand. But I never put them together logically the way he has. Since then, I've tried to use ideas in this book to guide me in writing some paragraphs that could be used in campaigning for sustainable living, and I've found that when you consciously use his techniques, you come up with something powerful. At one "group think" an acquaintance of mine objected that if convincing people is this kind of emotional exercise, he wants none of it. He prefers pounding people with "facts." Well, Hartmann has it right. We progressives need to sharpen our story. The only criticism I have of this book is that it is too facile. I hope that when the 2008 presidential campaign is over, he slows down and takes a long look at the psychological ebb and flow of it, and how the media abused the public and the candidates. He could come up with something very, very good.
- Reviewed by customer ID: AGWZR7PNIZUWA
• Easy Read, Full Of Information 22 July, 2008
The book is an excellent read, I couldn't put it down. It was an easy read that will help you to become a more effective communicator.
- Reviewed by customer ID: A19EWXST6FM5WC
• Cracking The Code: A Cure With Common Sense 07 June, 2008
It's hard to say enough about this little gem. Hartmann is on to something here and we should listen to him. From Facebook to keeping a job is about communication and relationships, and this is what Hartmann understands best. This book will change your mind about a lot of things -- maybe even your life.
- Reviewed by customer ID: A2YXQ1CNAVSACY
• Take Back Your Power. Take Back Your Country. 06 July, 2008
This is Tom Hartmann's best and most indispensable book. In his last book, Screwed, he talked about how Republicans and right-wingers have screwed middle-class and working-class Americans. This book tells you how you can bring back the American Dream for yourself, for your family, and for your community. Stop subsidizing pampered, corrupt, and useless CEOs and heiresses with your tax dollars and and earnings.
- Reviewed by customer ID: AUZ0CKEJBKNRC
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