Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) |
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| Title: | Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series) |
| Author: | Sandra L. Beckwith |
| Publisher: | Adams Media Corporation |
| Type: | Book / Paperback |
| Publication Date: | April, 2003 |
| ISBN / ISBN-13: | 1580627714 / 9781580627719 |
| List Price: | $19.95 |
| You Save: | $3.70 |
| Amazon Price: | $16.25 (via Amazon marketplace seller) |
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Editorial Review / Publisher's Information:
Product Description
All business owners want to garner publicity for themselves, their products, and their organizations. So how do you create distinctive materials and more importantly—the buzz that sets you apart from the competition? Award-winning publicist Sandra Beckwith goes beyond other PR primers to not only show the mechanics of writing pitch letters and publicity kits, but also how to strategically create a PR plan for your business. Streetwise® Complete Publicity Plans is filled with sample forms, resources, and great ideas that you can use right away: ·Press releases
·Pitch letters
·Press kits
·Op-eds and public service announcements
·Sample editorial calendars and media checklists Target Your Approach, Get Results ·Different types of media exposure—and which is best for your business
·How to tailor PR plans for trade vs. consumer media
·Dealing with print vs. electronic media
·What is—and isn’t—newsworthy Reaching the Right People ·Determine your audience
·Reach diverse communities
·Building relationships with the press
·Media directories Executing Your Plan ·Staying within budget
·Managing schedules and timelines
·Hiring outside help Quantify Your Results ·Track new clients or product sales
·Jumpstart a stalled publicity campaign
·Refine your media base
·Justify your effort Streetwise® Complete Publicity Plans doesn’t just show you how to put a plan together, it enables you to maximize results!
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- PR Idea Book: 50 Proven Tools That Really Work- The New Rules of Marketing and PR: How to Use Social Media, Blogs, News Releases, Online Video, and Viral Marketing to Reach Buyers Directly, 2nd Edition- PR on a Budget: Free, Cheap, and Worth the Money Strategies for Getting Noticed- Full Frontal PR: Building Buzz About Your Business, Your Product, or You- The Publicity Handbook, New Edition : The Inside Scoop from More than 100 Journalists and PR Pros on How to Get Great Publicity Coverage
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Customer Reviews:
• Worth Having As A Reference
12 December, 2007
I classify business books as follows: read and forget, take notes and dump, keep for reference. This book is definitely in the latter category. For small businesses, typically characterized by a tight budget, PR is often a mystery. How do so many businesses get into the media - sometimes repeatedly? This book demystifies PR in plain language. It also has formats, elements and numerous examples of the varius types of press releases. The book also makes the valid point that money is better spent on PR than advertising. Buy this book, save thousands of dollars for a consultant, and increase the probability to make thousands for your business.
- Amazon Customer Review
• Don't Just Write A Press Release, Have A Comprehensive Plan
07 February, 2008
As PR has become more of a necessity for more companies, the world of public relations has become just as cluttered as the world of advertising, yet it remains a completely distinct animal. Gone are the days when writing a decent press release was enough to get you exposure. Today you need to take a strategic approach and have a complete plan. This book helps you develop that plan (and also helps you with how to write a good press release if you've not done that before).
As the host of a radio show called The Publicity Show, I have spoken with a lot of publicists and PR professionals. This book gives an insiders view on what it takes to break through the clutter that reporters are bombarded with and create real momentum that will snowball. If you are looking for how to get consistent exposure instead of just a quick hit, this is the book.
- Amazon Customer Review
• Excellent Book To Create Publicity For Your Business
26 October, 2007
This is an excellent book to create publicity for your business. It tells you step by step how to write and implement a publicity plan to promote your products or services. I cannot recommend it more highly.
- Amazon Customer Review
• Discover How This Book Can Help You Stay Visible, Credible, Confident & Connected
15 May, 2008
I will be using Sandra's title as a recommended resource in my upcoming High Profile Hiatus: Career Comeback Series starting June 2, 2008.
The 8-week tele-course will show ambitious career women, entrepreneurs and other professionals seeking to re-enter the workforce how to stay visible, credible, confident and connected "during a hiatus" or lay-off to help them avoid career suicide, re-launch their careers with confidence and ease the re-entry process when they're ready to return to work.
Barbara Bamba is a career hiatus expert who specializes in "career hiatus marketing and management." She is the founder and former owner of the Philadelphia Speakers Bureau, a sought after speaker and creator of the High Profile Hiatus: Career Comeback Series for ambitious women, entrepreneurs and other professionals who step-out, opt-out or get pushed-out of the workforce. Contact Barbara for more info at: barbarabamba@aol.com [...]
Complete Publicity Plans: How to Create Publicity That Will Spark Media Exposure and Excitement (Adams Streetwise Series)
- Amazon Customer Review
• Highly Recommended
26 June, 2007
as a public relations director, i was really missing this book. It refreshed my knowlege and added new inputs to me. this book is good for beginners as well as PR professionals. I highly recommend it for those who want to grasp pulbic relations and corportat communications subjects.
- Amazon Customer Review
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