Who Reads Real Simple? Real Simple’s core audience is comprised of smart, busy women who are looking for creative solutions to their everyday challenges, so they have more time to focus on what really matters. Real Simple serves a wide range of women with just as many loyal fans in their 20s as in their 50s. The Real Simple reader is well-educated, affluent and professional, but most of all, she is looking for ways to make life easier. Real Simple has an impressive monthly audience of 8.6 million people, including a loyal following of women who say they feel calmer and more in control when they receive the magazine each month.

What You Can Expect in Each Issue: Real Simple incorporates and speaks to all aspects of a woman's busy life, including beauty, entertaining, etiquette, family, finance, food, health, home, pets, soul, style and technology. From time-to-time, Real Simple also addresses gifts, the holidays, travel and weddings. Each month, the magazine starts off with “Your Words,” where readers share their answers to a question of the month; followed by “Simple Solutions,” the front-of-book section with smart pieces of ideas, insight and inspiration including the popular New Uses for Old Things and Products of the Month. “The Guide” offers strategies, systems and smarts for making life easier with stories in every topic area the magazine covers. Real Simple also features “Moneywise,” a section dedicated to spending smarter; “Road Tests,” real-people tested product recommendations; and “Cooking,” a back-of-book section devoted to recipes, techniques and tips. “Real Simple To Go” closes the magazine each month, featuring tear-out perforated pieces of useful information for readers to take with them in their daily lives. The Real Simple “feature well” changes from month-to-month but always features beautiful, smart stories on a broad range of topics intended to inspire the reader.

The fourth annual Real Simple Family special issue will offer inspiring and innovative ideas to make all aspects of family life better.

Magazine Layout: Real Simple’s design objective is twofold: to convey information with clarity and organization within a simple, accessible format and to create a serene and uncluttered environment that imparts a sense of calm. One of the key components to that objective is ample use of white space, which gives the page design “breathing room” and distinguishes the brand from other women’s magazines. .

Click on any image below to see select pages from Real Simple:



Contributors:Many stories are written by Real Simple editors; however, the magazine prides itself on featuring writers, photographers and contributors of note.



Comparisons to Other Magazines: Real Simple is unique and is the only magazine out there that focuses on the mission of making life easier.

Advertisers: Real Simple appeals to a broad range of advertisers. The three biggest advertising categories are: food & beverage, beauty, and retail & department stores.

Awards: Real Simple has won numerous industry awards and accolades, including three National Magazine Award nominations in the category of “General Excellence.” Real Simple is the only magazine to have earned a spot on Adweek’s prestigious “Hot List” of top-ten titles for seven years in a row. The brand has also been named to Adweek’s “Brand Leaders” list for three consecutive years since the list’s inception, and has won Advertising Age’s “Magazine of the Year.”

Popular Mechanics is for people who have a passion to know how things work. It's about how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Popular Mechanics - answers for curious minds.

Who Reads Popular Mechanics?
The Popular Mechanics reader is curious. The reader is driven to explore, become knowledgeable and actively participate in a wide variety of interests, making him today's Go-to Guy that Main Street America goes to for advice.

What You Can Expect in Each Issue:
The Popular Mechanics reader has a curious mind - a hunger to know, an inquisitive interest, and a desire to investigate and learn. Every month, Popular Mechanics inspires, instructs and influences millions of curious minds - engaging them with breakthroughs in science and technology, how-to stories on digital technology, automotive advances and home upgrades.

• Tech Watch: Reporters dig deep to find new and exciting technological advances that will keep readers up-to-date with cutting-edge innovations – in aviation, computers, energy, environment, health, military, robotics, space and transportation.
• Upgrade: Reporters collect the best gear from the biggest trade shows – from new tools for the home and worksite to the most advanced digital gadgets – and provide no-nonsense comparison tests and monthly reviews.
• New Cars: Auto editors at Popular Mechanics give readers a comprehensive sneak-peak of the most exciting vehicles coming out of Detroit, Asia and Europe.
• DIY Auto: This section gives readers a place to go for all their automotive repair and maintenance questions and answers – allowing them to skip the trip to the local mechanic by providing them instructions on exactly how to diagnose and repair any number of auto problems.
• DIY Home: This section offers readers a column with a variety of step-by-step home improvement projects, including useful tips, advice and product reviews.
• DIY Tech: This gives readers hands on advice on all things tech – from cameras and computers to HDTV and surround sound – keeping them one step ahead of the curve.
• Feature Articles: Popular Mechanics tells you how the latest advances in science and technology will impact your home, your car, consumer electronics, computers, even your health. Features include: Tech Watch, Upgrade, New Cars, Saturday Mechanic, Car Clinic, Homeowners Clinic, and Jay Leno's Garage.

Magazine Layout:
Popular Mechanics is clean, crisp, fresh and cool. The magazine continuously delivers to curious minds every month - and even at 102 years young, continues to be a voice of authority on all things science, automotive, technology, home and outdoors.

Comparisons to Other Magazines:
Popular Mechanics is the essential source for the modern man. From installing windows in their home or on their computer, Popular Mechanics gives readers the information and tools they need to be confident and competent in today’s high-tech world.

Advertising:
Popular Mechanics has a wide variety of advertisers, from automobiles to retailers and tools to home and garden, and everything in between.

Awards:
Over the past 9 years, Popular Mechanics has won over 60 Art and Design Awards - ranging from Distinction in Editorial Design to Best Cover of the Year, to Best Table of Contents to Distinction in Photography. In 2008, Popular Mechanics won the American Society of Magazine Editors award for excellence in service journalism, for its 3 part series on the fast growing national anxiety - the degradation of the environment.

Who Reads This Old House? This Old House is a magazine for homeowners in search of practical, affordable, and inspirational ideas for enhancing and maintaining their homes. What they find is a balance of step-by-step instruction for DIY interior and landscape projects; lively how-to’s about keeping contractors on the level and saving money on remodels; expert tool and product reviews; and handsome feature stories showcasing fine craftsmanship and elegant architectural design.

What You Can Expect in Each Issue: Detailed information, illustration, and photography that provides an understanding of the tools, materials and techniques required to renovate a home, as well as how to work more effectively with architects, contractors, and designers. Regular sections:

• Idea File Inspirational: “before and after” kitchen and bathroom remodeling projects; and virtual makeover schemes for dated home exteriors.
• TOH TV: Take-home lessons gleaned from This Old House television’s current house projects.
• Upgrades: How to get high-end looks—both indoors and out—for less; expert shopping advice for scoring the best deals on a range of household fixtures and appliances; comparative analysis of home improvement materials and finishes; and ideas for “greening” interiors and landscapes.
• Home Solutions: Money-saving tips and easy DIY spruce-up projects; need-to-know news related to home safety and finance; and This Old House’s “remodeling therapists” answer reader questions and help them steer clear of home improvement pitfalls.
• How-to Projects: Creative recycling projects for salvaged house parts; easy step-by-step plans for weekend remodelers; tutorials on how all those “whaddaya call it” household systems and appliances actually work.
• Ask This Old House: Expert troubleshooting for a range of problems submitted by the This Old House community; reader tool tests; TOH TV master carpenter Norm Abram’s shares his tricks of the trade.
• Feature Articles: Best bang for your buck ways to boost curb appeal; tips and tricks to save space and get organized; round-ups of winning room designs; period-perfect whole house renovation projects; and “All About” guides to building materials, fixtures, and finishes.

Special Issues Reader-Created — The annual round up of projects and tips offered by the magazine readers and website users. The TOH community shares what they know, shows what they’ve done, and votes on thisoldhouse.com for their favorite projects sent in by their peers. Green — Whether building from scratch or improving an existing house, TOH helps homeowners weigh the many options for energy and water savings and choose the very best among thousands of eco-friendly products, new technologies and materials. The issue also showcases attractive, value-minded projects that inspire readers to envision their own green home makeovers.


Magazine Layout: The overall design is engaging and fresh, with friendly and straightforward typefaces. A mix of illustration and step-by-step photography offers easy navigation of how-to stories. Pulled back views of interiors and landscapes are always highlighted with tight shots that break the images down to the details so readers can follow along and replicate the results at home.

Contributors:This Old House editors are DIYers; testing the tools, executing the how-to projects, and volunteering their own homes as research and development labs for devising smart solutions to real-life problems. The magazine also works closely with This Old House television’s pros, calling on our resident general contractor, carpenter, plumber, landscape contractor, and interior designer for expert advice. Last, the readers themselves contribute to the magazine, submitting their own before and after projects, field-tested tips, and personal stories—good and bad—about home improvement.



Comparisons to Other Magazines: Neither rarified interior design magazine nor DIY manual, This Old House is a blend of the two, designed to help its readers enjoy, understand, and protect their investment in their homes.

Advertisers: Lowe’s and Home Depot, Valspar and Sherwin-Williams, Moen and Delta, Trex, True Value, Trane, Craftsman and Kohler are just a few of the home-centered advertisers This Old House carries.

Awards:

MIN’s Best of the Web Winner 2009. Category: Video: Magazine-Branded Show (CONSUMER): This Old House Family Projects

Folio Eddie Awards: Gold Winner, Consumer/Shelter Full Issue, June 2008; Gold Winner, Consumer/Shelter Single Article or Series, June 2008, “Family Projects”

Editor and Publisher’s “EPpy” award for best national magazine-affiliated web site, 2008

Society of Publication Designers: Website Redesign, 2008; Feature Photography Award, March 2007; Back of Book, Design Award, November 2007; Front of Book, Design Award, December 2007; Photography Award, 2006; Redesign Award*, 2005; Award, House Plans, 2005; llustration Spot Award*, 2005; Photography Award, 2005

American Photographer - Photography Award, 2005

Henry R. Luce Award, Special Interests, 2005
*indicates multiple award